Networking is an essential task in the life of a business owner. But sometimes, it can feel like a chore. To combat networking fatigue and make the most of your efforts, try applying the rule of three, as Mike Hennessy notes in Investor's Business Daily. Seek out three types of groups — professional, charitable, and fun — to network effectively.
"That way, you have a few different horses in the networking race," said Mike Hennessy, founder and CEO of financial advisory firm Harbor Crest Wealth Advisors in Fort Lauderdale, Florida. "And making the commitment to be an active contributor pushes you to be efficient with your time and try different activities out of your comfort zone."
For example, Hennessy joined the local chamber of commerce in Florida for his professional networking. And he's joining a nearby beach club — his fun activity — because he loves the ocean and his financial advisory firm works with boaters and business owners.
Other financial advisors provide other networking tips, such as tracking your outreach efforts to clients, prospects and other key contacts in the community using an Excel spreadsheet; deepening relationships with clients and centers of influence such as attorneys and accountants; and hosting events. Learn more in the 2020 Investor's Business Daily article, "How Advisors Maximize Their Networking To Produce The Best Results."
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